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Telefónica's end-to-end digitalisation: a radical approach to business transformation

17 January 2018 | Research

John Abraham

Case study | PPTX and PDF (11 slides) | Monetisation Platforms| Digital Experience

"Telefónica has embarked on a radical business transformation journey with a specific emphasis on improving the end user experience through engaging digital interactions."

Telefónica's end-to-end digitalisation programme includes a complete revamp of its IT infrastructure across multiple opcos at a scale that is without precedence among large communications service providers' (CSPs') transformations. Telefónica has thus far been able to successfully contain the fallout from such a complex project and to maintain momentum, with the benefits from the programme already starting to materialise.

This case study provides:

  • an overview of Telefónica’s end-to-end digital transformation programme
  • an assessment of the key business challenges and drivers for the transformation
  • an analysis of Telefonica’s transformation programme and key benefits.

This case study also includes in-depth details of Telefónica's digital transformation journey, including KPIs for measuring progress, its blueprint for transformation, and the plans for rolling this out across its multiple group companies.