"Fixed broadband operators have the opportunity to take a bold approach in the home Wi-Fi segment and use it as an important differentiator for their core offerings."

Fixed broadband operators are taking an increasingly active role in the home Wi-Fi market. This report evaluates the best ways for fixed broadband operators to benefit from being active in the home Wi-Fi space.

The report provides: 

• an assessment of the different approaches that fixed broadband operators are using to address the home Wi-Fi segment
• an overview of the results of different operators' home Wi-Fi strategies
• a summary of how fixed broadband operators can use home Wi-Fi to differentiate their offers
• an outline of the potential revenue benefit from a well-crafted home Wi-Fi strategy
• recommendations for operators.

Case studies featured in this report:

• BT
• Comcast
• Orange
• PLDT
• Telekom Deutschland