"Fixed broadband operators have the opportunity to take a bold approach in the home Wi-Fi segment and use it as an important differentiator for their core offerings."
Fixed broadband operators are taking an increasingly active role in the home Wi-Fi market. This report evaluates the best ways for fixed broadband operators to benefit from being active in the home Wi-Fi space. The report provides: an assessment of the different approaches that fixed broadband operators are using to address the home Wi-Fi segment an overview of the results of different operators' home Wi-Fi strategies a summary of how fixed broadband operators can use home Wi-Fi to differentiate their offers an outline of the potential revenue benefit from a well-crafted home Wi-Fi strategy recommendations for operators. Case studies featured in this report: BT Comcast Orange PLDT Telekom Deutschland