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Fixed broadband operator home Wi-Fi strategies: case studies and analysis

Stephen Wilson Principal Analyst, Research

"Fixed broadband operators have the opportunity to take a bold approach in the home Wi-Fi segment and use it as an important differentiator for their core offerings."

Fixed broadband operators are taking an increasingly active role in the home Wi-Fi market. This report evaluates the best ways for fixed broadband operators to benefit from being active in the home Wi-Fi space.

The report provides: 

  • an assessment of the different approaches that fixed broadband operators are using to address the home Wi-Fi segment
  • an overview of the results of different operators' home Wi-Fi strategies
  • a summary of how fixed broadband operators can use home Wi-Fi to differentiate their offers
  • an outline of the potential revenue benefit from a well-crafted home Wi-Fi strategy
  • recommendations for operators.

Case studies featured in this report:

  • BT
  • Comcast
  • Orange
  • PLDT
  • Telekom Deutschland