AT&T presents a compelling approach to differentiating unified communications solutions
01 October 2018 | Research
Article | PDF (3 pages) | Large Enterprise Voice and Data Connectivity
"AT&T's approach to unified communications demonstrates what an operator can achieve with collaboration tools; others can learn from its approach."
Unified communications (UC) is a challenging market for operators because it is both complex and competitive. The scope for differentiation can seem limited because all service providers rely on a small number of technology vendors; operators need to understand how to add value beyond selling and supporting solutions from these vendors. This article discusses AT&T's approach to UC.