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AT&T presents a compelling approach to differentiating unified communications solutions

Terry van Staden Analyst, Research

"AT&T's approach to unified communications demonstrates what an operator can achieve with collaboration tools; others can learn from its approach."

Unified communications (UC) is a challenging market for operators because it is both complex and competitive. The scope for differentiation can seem limited because all service providers rely on a small number of technology vendors; operators need to understand how to add value beyond selling and supporting solutions from these vendors. This article discusses AT&T's approach to UC.