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STC launches STC Pay to diversify revenue and move into the emerging m-payment market in Saudi Arabia

01 November 2018 | Research

Karim Yaici

Article | PDF (3 pages) | Digital Economy Strategies| The Middle East and Africa


"STC's priorities should be to facilitate access to its mobile wallet service and improve customer experience in order to drive usage and stickiness."

STC announced its mobile wallet service ‘STC Pay’ in October 2018 in Saudi Arabia. STC’s primary objective is to diversify its revenue sources, while also contributing to the nationwide ambition of improving financial inclusion and reducing cash usage.

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