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Sky’s IP video announcement is part of a larger shift in meeting customers’ expectations for TV

Martin Scott Principal Analyst, Research

"Sky TV's shift to IP delivery, and the shift towards the greater flexibility that this facilitates, is part of a wide transformation in the TV and video-on-demand industry."

Sky, the European pay-TV broadcaster, which has traditionally relied mainly on DTH distribution, announced plans at the end of January 2017 to deliver its Sky Q pay-TV service to some subscribers solely over IP. This comment discusses the likely impact on Sky's performance, the impact of a move to IP delivery on services and consumption, and the long-term impact on the shape of paid-for video propositions.