Traditional vendors are having to fight negative brand perception to win CSP confidence on digitalisation
"Traditional telecoms vendors have many unique strengths, but CSPs do not perceive them to be well acquainted with modern software development methodologies."
Digital transformation is a strategic priority for communications service providers (CSPs) and many have multiple initiatives underway to accelerate their journey to becoming digital service providers (DSPs). However, as CSPs engage with technology and service partners to support their digitalisation journey, a growing number of CSPs believe that their interests are best served by vendors that have significant exposure to cloud and enterprise solutions because these vendors are perceived to be 'digital'.
Engagement with CSPs’ digital channels: Americas
Engagement with CSPs’ digital channels: Middle East and Africa
COVID-19: the pandemic will accelerate CSPs’ investments into self-service functions