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Cyfrowy Polsat Group is sustaining its ARPU growth thanks to its multi-play bundle strategy

"Cyfrowy Polsat Group’s strategy of upselling multi-play services has resulted in contract ARPU growth and a declining rate of churn."

Cyfrowy Polsat Group is an integrated provider of multimedia and telecoms services in Poland, and is focused on promoting multi-play bundles. It delivers services through multiple technologies via its marketing campaign, ‘TV/Internet/Telephone. For everyone. Everywhere’. This comment provides a brief summary of the group’s 2019 financial and operational results (announced on 12 March 2020), which are available in Analysys Mason’s DataHub and as part of our European Telecoms Market Matrix and Global Telecoms Data programmes.