knowledge centre

Enterprise Connect 2018: Microsoft makes a strong play for share in a crowded market

Terry van Staden Analyst, Research

"Enterprise Connect 2018 emphasised the level of the competition in unified communications and featured the anticipated entrance of web-scale players into enterprise communications."

Enterprise Connect, probably the largest event dedicated to enterprise communications, this year emphasised the level of competition in the unified communications (UC) market with large players, small start-ups and web-scale players all striving for market share. Distribution and reach, rather than features (which can be acquired or developed), are likely to determine success in this market.