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Fixed broadband operators should aim to reduce the costs associated with home Wi-Fi networks

Stephen Wilson Principal Analyst, Research

"Home Wi-Fi management software offers fixed broadband operators a significant oppportunity to reduce costs."

Fixed broadband operators, particularly in developed markets, are placing more emphasis on home Wi-Fi as a way to differentiate their retail propositions. Operators hope that this strategy will help to boost revenue, for instance, by attracting and retaining more subscribers or by increasing ARPU. However, operators can also use home Wi-Fi management software to reduce their costs. Fixed broadband operators need to understand the ways in which better home Wi-Fi management could deliver lower costs as well as quantify such savings. This comment analyses the opportunities for cost savings through the use of home Wi-Fi management software.