knowledge centre

Speed is the most important element of a fixed broadband proposition for SMEs

Martin Scott Principal Analyst, Research
Terry van Staden Analyst, Research

"Speed, reliability and customer service are the factors that are most likely to affect SMEs' satisfaction with their fixed broadband services."

Fixed service providers must keep their small and medium-sized enterprise (SME) clients happy. According to our survey of more than 1000 SMEs, an average of 8% of SMEs planned to change their fixed provider in the next 6 months and bandwidth concerns are driving more than half of those customers. This comment looks at the importance of competing on speed in the SME market.