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Communication services in emerging Asia–Pacific: trends and forecasts 2018–2023

29 March 2019 | Research

Stephen Sale Giulio Sinibaldi

Forecast report | PPTX and PDF (15 slides); Excel | Future Comms

"Users are well-accustomed to OTT voice services, given the high levels of app penetration, though data allowances and poor quality of service on cellular networks remain significant barriers to further adoption."

This report provides an outlook on the mobile communication services market in emerging Asia–Pacific (EMAP), including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution of traditional services by OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Bangladesh, China, India, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Thailand and Vietnam
  • individual profiles for China, Indonesia, Malaysia and the Philippines.



Key metrics

Regions covered in this report:

  • Worldwide
  • Emerging Asia–Pacific (EMAP)
  • China
  • Indonesia
  • Malaysia
  • the Philippines

Forecast results provided in the data annex:

  • Worldwide
  • EMAP region
  • Bangladesh
  • China
  • India
  • Indonesia
  • Malaysia
  • Myanmar
  • Pakistan
  • the Philippines
  • Thailand
  • Vietnam
  • Rest of EMAP region


  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • voice and messaging
      • average spend per user

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