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Connected Consumer Survey 2016: mobile services and devices in the Middle East and North Africa

Karim Yaici Senior Analyst, Research

"Operators should provide a clear migration path to encourage both light and heavy users to upgrade to higher data tiers."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA) region. In particular, it focuses on respondents’ usage of mobile services and devices. The survey was conducted in association with On Device Research.

This report answers the following questions:

  • How strongly do operators perform as smartphone sales channels, and how does their performance relate to consumers’ choice of tariffs?
  • What is the average consumer spend on handsets and how can operators capture a larger share of this spend?
  • What are the mobile data usage patterns among respondents and how does data pricing affect these patterns?
  • What impact does 4G have on mobile users’ spend and engagement with their smartphones?
  • What are the data utilisation levels for contract subscribers and what effects do differing approaches to overage have?

Survey data coverage

The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.

Geographical coverage

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE