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Connected Consumer Survey 2016: OTT and digital economy services in emerging Asia–Pacific

01 March 2017 | Research

Giulio Sinibaldi

Survey report | PPTX and PDF (29 slides); Excel | Digital Economy Strategies| Future Comms


"Ecommerce in emerging Asia–Pacific is reaching the tipping point of mass adoption – operators should provide enablement services."

Connected Consumer Survey 2016 banner

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia–Pacific (EMAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report:

  • identifies which communication apps are used most in EMAP
  • discusses the ways in which consumers balance OTT communications with traditional services
  • highlights the main payment mechanisms for ecommerce in EMAP
  • provides insight into the organisations that consumers in the regions are most willing to trust
  • analyses the trends in operator-led mobile money usage in EMAP

Survey data coverage:

The research was conducted in October and November 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

Geographical coverage:

  • Indonesia
  • Malaysia
  • Philippines
  • Vietnam

USD 4999

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