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…the purchase of physical goods and services using mobile devices. Google has created an organic mobile…
…Operator-led model Bank-led model Description * Operators own a mobile money licence or can launch…
Communications service providers (CSPs) are not adequately monetising mobile video: mobile data revenue is…USD 4999.00
…the levels of data traffic being carried by mobile broadband networks in recent years has resulted in…
…the USA. Deep analysis of mobile data usage is important because mobile data is now the main engine of…USD 7999.00
"Operators with successful mobile money initiatives enjoy greater levels of trust from consumers."
Rapid smartphone adoption and increasing familiarity with digital payments are key drivers for ecommerce in Sub-Saharan Africa (SSA). According to our survey, 43% of respondents in SSA make online purchases. Operators in SSA have a role to play in this nascent industry by offering payment services, advertising, and other digital enablement services.
The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile-Internet population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.
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