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Connected Consumer Survey 2018: fixed broadband retention and satisfaction in Europe and the USA

Inigo Barker Analyst

"Fixed broadband service speeds correlated with the greatest churn improvements in Europe and the USA, which is an added incentive for operators to invest in improving speeds."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of fixed broadband users in Europe and the USA. In particular, it focuses on the drivers of satisfaction and churn of broadband customers in Europe and the USA.

This report provides:

  • new insights into consumers' experiences with their fixed broadband services in Europe and the USA derived from respondents surveyed in eight different countries
  • a breakdown of the key factors affecting Net Promoter Score (NPS) and churn, with further discussion about which operators are particularly effective at achieving high scores
  • an analysis of recent changes in operator NPS
  • insight into operator channels and the link with customer satisfaction
  • detailed information about which value-added services have a measurable effect on customer satisfaction and churn intention.

Survey data coverage

The research was conducted between July and September 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 8000 respondents in the region.

Geographical coverage

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Turkey
  • UK
  • USA