OTT and multi-screen in the Middle East and North Africa: maximising operator revenue and reach
27 April 2017 | Research
Strategy report | PPTX and PDF (27 slides) | Video Strategies
"Operators can learn from OTT video players and could monetise their own and third-party video services further."
Consumer expectations are now for video services to be available ‘on any device, anywhere.’ Operators in the Middle East and North Africa (MENA) currently satisfy this requirement through multi-screen services and partnerships with OTT players. However, operators can learn from OTT video players and could further monetise their own services and third-party ones.
- discusses how operators in MENA can maximise revenue from OTT and multi-screen services
- defines a 'best-in-class' multi-screen service
- discusses if there is value in launching multi-screen services as separate OTT services in the MENA region
- explains how operators can further monetise their relationships with OTT video service providers.
Three routes to maximise benefits of multi-screen and OTT services for operators
Click on the sample pages or download the PDF (1MB).
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