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Consumer smartphone analytics: device capabilities and usage

25 May 2017 | Research

Giulio Sinibaldi

Survey report | PPTX and PDF (33 slides); Excel | Mobile Devices


"Smartphone quality matters greatly to operators: higher-end smartphones generate an average of around 50% more data traffic."

Consumer smartphone analytics: device capabilities and usage

A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software developers make more informed strategic and tactical decisions. We analyse data collected in real-time from more than 8000 smartphones in this report and provide insights on how engagement time, data traffic and video-viewing behaviour vary depending on the characteristics of the smartphones used (for example, age, network capability, camera quality and screen size).

This report provides answers to the following questions.

  • What differences are there in users’ smartphone engagement (in terms of time and apps used), depending on how advanced the device is?
  • Which apps and services are used on smartphones with different characteristics (for example, 3G or 4G, model age or camera quality)?
  • How much data is generated by smartphones with different characteristics?
  • How does video-viewing behaviour and data consumption vary depending on the screen size of the smartphone used?

Survey data coverage

The analysis is based on data provided by Verto Analytics, collected through a passive on-device monitoring app "Smart Panel". The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device as follows:

  • app download and usage
  • system processes
  • data traffic by each app/process
  • voice traffic
  • web browser activity.

Geographical coverage

  • Germany
  • India
  • United Kingdom (UK)
  • United States of America (USA)

USD 4999

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