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Connected Consumer Survey 2018: TV and video services in Australia and New Zealand

Martin Scott Principal Analyst, Research

"OTT video use is overtaking pay-TV use in Australia and New Zealand – this was particularly noticeable in New Zealand, where 30% of all respondents used paid-for OTT video services and did not use pay TV."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Australia and New Zealand, in particular the relationship between OTT video, pay TV, and the increasing diversity of services and devices used.

THIS REPORT PROVIDES:

  • new consumer insights derived from 2000 respondents in Australia and New Zealand
  • detailed information about how consumer use of TV and video services is changing
  • insight into OTT video service use and how this relates to pay-TV services
  • content and genre preferences for users of different types of pay-TV and OTT video services
  • analysis of consumer priorities and preferences, and the factors that affect their satisfaction and intention to 'cord cut' or 'cord shave'.

SURVEY DATA COVERAGE

The research was conducted between July and September 2018. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 2000 respondents for Australia and New Zealand. Comparisons are provided with selected European countries and the USA.

GEOGRAPHICAL COVERAGE

  • Australia
  • New Zealand.