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AI in customer-facing telecoms operator services: case studies and analysis

07 September 2018 | Research

Stephen Sale Inigo Barker

Strategy report | PPTX and PDF (20 slides) | Mobile Services| Fixed Broadband Services| Video Strategies| Digital Economy Strategies

"Many operators are investing resources in AI to support their ambitions in the smart home and beyond."

This report analyses the role of artificial intelligence (AI)/machine learning (ML) in telecoms operators’ consumer-facing apps and services worldwide. It is based on a selection of case studies that offer a comparison between the different approaches taken by leading operators.

This report answers the following questions.

  • What are the consumer-facing AI-related activities of leading telecoms operators worldwide?
  • Why are operators implementing AI-related services and consumer touchpoints?
  • What are the different approaches taken by operators to selling smart devices, building ecosystems and providing support for a range of services?
  • How are operators attempting to differentiate from global technology players such as Google in their use of AI apps and services?

The following companies are featured in case studies.

  • Comcast
  • Deutsche Telekom
  • LG U+
  • Orange
  • SK Telecom
  • Telefónica
  • Vodafone

USD 4999

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