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Consumer IoT: case studies and analysis

Inigo Barker Analyst
Michele Mackenzie Principal Analyst, Research

"Operators should be clear about what their early experiments with consumer IoT are trying to achieve: will they support the core business or lead to new product categories that are independent from the core business?"

Operator best practice in consumer IoT has yet to emerge. Operators are still experimenting to understand which products and business models will be successful. This report explores the approach of six operators that have launched consumer IoT products. The strategies of these operators differ in many ways.

This report answers the following questions.

  • How are operators addressing the consumer IoT opportunity?
  • To what extent are operators experimenting, and which devices and applications are they launching?
  • What are the strengths and weaknesses of some of these early approaches?

The following companies are featured in case studies.

  • AT&T
  • Orange
  • Telstra
  • TIM
  • Verizon
  • Vodafone