This case study provides an overview and analysis of the launch of Korea Telecom’s GiGA Internet fixed broadband tariffs. The launch of these tariffs has helped to improve the operator’s subscriber net additions and has also provided a boost to the fixed broadband ARPU.

This case study provides:

• an introduction to the South Korean fixed broadband market landscape
• an overview of the nature of Korea Telecom’s GiGA Internet series of tariffs
• the results of the launch of Korea Telecom’s GiGA Internet series of tariffs in terms of subscriber acquisitions and fixed broadband revenue and ARPU
• an explanation of the success of Korea Telecom’s GiGA Internet tariffs.