knowledge centre

Mobile-first video strategies for telecoms operators: case studies and analysis

Rémy Pascal Senior Analyst, Research

"Price sensitivity is generally very high in emerging markets, and therefore the affordability of data and content, whether they are bundled or not, is very important. "

Video already represents a large share of all mobile traffic and the video propositions of operators in emerging markets often follow a mobile-first approach. Various video strategies are available in term of content, partnerships and business models, and each will affect operators' performance in a different way.

The following operators are featured in case studies.

  • India: Airtel and Jio
  • Indonesia: Telkomsel
  • Malaysia: Celcom and Maxis
  • Philippines: Globe and Smart
  • South Africa: Cell C and MTN