Connected Consumer Survey 2017: mobile services and devices in Europe and the USA
16 March 2018 | Research
This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in Europe and the USA. In particular, it focuses on respondents’ usage of mobile services and devices.
- assesses the strength that operators have as smartphone sales channels and how this relates to consumers’ choice of tariffs
- identifies which tariff types (for example, handset-bundled contracts, prepaid or SIM-only) consumers are moving towards
- analyses the impact that 4G is having on mobile users’ spend and engagement with their smartphones
- discusses the effects that 4G has on customer satisfaction in terms of data speed and data allowances
- provides insight into the activities that drive engagement time on smartphones, and the role that smartphones play in video and pay-TV consumption.
Survey data coverage:
The research was conducted in May and June 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.
- United Kingdom