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Connected Consumer Survey 2018: mobile services and devices in the Middle East and North Africa

Karim Yaici Senior Analyst, Research

"The level of 5G awareness is higher than expected among smartphone users in the Middle East and North Africa, which bodes well for operators that plan to launch services in 2019."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on the handset channel dynamics in consumer mobile services. The survey was conducted in association with On Device Research.

THIS REPORT PROVIDES:

  • insight into operators' performance as smartphone sales channels, and how their performance relates to consumers' choice of tariffs
  • an analysis of mobile data usage patterns among respondents and how they are affected by data pricing
  • an assessment of the impact of 4G on mobile users' spend and engagement with their smartphones
  • insight into subscribers' awareness of 5G and the potential of 5G use cases
  • an analysis of data utilisation levels for subscribers and the effects of differing approaches to overage.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE