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Operator strategies for maximising partnerships with value-added service providers

Rémy Pascal Senior Analyst, Research

"Operators should go beyond basic marketing agreements, look into new areas and take advantage of 5G to maximise their partnerships with value-added service providers."

The provision of third-party video and music services by operators has become commonplace, and as such, only offers limited differentiation. In this report, we examine how operators can build more-sophisticated agreements with third-party service providers, we look at new prospects in music, gaming, e-sports and in-car entertainment and we explore how operators can take advantage of the new possibilities enabled by 5G.

In this report, we answer the following questions.

  • Where and how can operators and third parties build partnerships?
  • What are the benefits for operators of partnering with third parties to provide value-added services (VAS)?
  • What are the different types of partnerships that operators can form?

Operator strategies for partnering with value-added service providers

Operator strategies for partnering with value-added service providers


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