Operator strategies for maximising partnerships with value-added service providers
19 July 2019 | Research
"Operators should go beyond basic marketing agreements, look into new areas and take advantage of 5G to maximise their partnerships with value-added service providers."
The provision of third-party video and music services by operators has become commonplace, and as such, only offers limited differentiation. In this report, we examine how operators can build more-sophisticated agreements with third-party service providers, we look at new prospects in music, gaming, e-sports and in-car entertainment and we explore how operators can take advantage of the new possibilities enabled by 5G.
In this report, we answer the following questions.
- Where and how can operators and third parties build partnerships?
- What are the benefits for operators of partnering with third parties to provide value-added services (VAS)?
- What are the different types of partnerships that operators can form?
Operator strategies for partnering with value-added service providers
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