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Connected Consumer Survey 2018: OTT services in Sub-Saharan Africa

Giulio Sinibaldi Analyst, Research

"The Facebook ecosystem is in control of the OTT communication market in Sub-Saharan Africa: 93% of respondents use Facebook Messenger or WhatsApp."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

THIS REPORT:

  • identifies which communications apps are used most in Sub-Saharan Africa
  • highlights the pockets of growth left in the OTT communication market
  • identifies which app features are used most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies which paid-for online video services are most popular in Sub-Saharan Africa.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Sub-Saharan Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.