Connected Consumer Survey 2018: OTT services in Sub-Saharan Africa
02 April 2019 | Research
Survey report | PPTX and PDF (7 slides); Excel | Future Comms
"The Facebook ecosystem is in control of the OTT communication market in Sub-Saharan Africa: 93% of respondents use Facebook Messenger or WhatsApp."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.
- identifies which communications apps are used most in Sub-Saharan Africa
- highlights the pockets of growth left in the OTT communication market
- identifies which app features are used most on communication apps
- discusses the ways in which consumers balance their use of OTT communications with that of traditional services
- identifies which paid-for online video services are most popular in Sub-Saharan Africa.
SURVEY DATA COVERAGE:
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in Sub-Saharan Africa. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.
Facebook’s investment in Jio Platforms is likely to pave the way for a super app in the mould of WeChat
COVID-19 is revolutionising digital communications and testing providers’ reliability and ability to innovate
Connected Consumer Survey 2019: OTT communication services in the Middle East