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Subscription, advertising and transactional models for TV and video: opportunities for revenue growth

Martin Scott Principal Analyst, Research
Giulio Sinibaldi Analyst, Research

"Revenue in the TV and video market will grow by USD95 billion over the next 5 years, but traditional TV providers are not optimally positioned to capture this growth."

Revenue in the TV and video industry will grow by USD95 billion worldwide between 2019 and 2024. This report analyses how the relative importance of advertising, transactional and subscription revenue is changing.

In this report, we answer the following questions.

  • How should companies with pay-TV and video operations recalibrate their services to maximise future revenue growth potential?
  • How can the subscription model for TV and SVoD services be adapted and improved to maximise its appeal?
  • How can operators capture more transactional revenue in a fragmented, OTT-heavy video market?
  • How do players meet consumer expectations for ever-increasing amounts of ‘free’ content, overcome affordability issues in emerging markets and replicate the success of players that derive the majority of their revenue from advertising funding?

Key actions for operators and pay-TV providers that wish to capture the TV and video revenue growth opportunity

Key actions for operators and pay-TV providers that wish to capture the TV and video revenue growth opportunity


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