5G for small and medium-sized enterprises: approaches and considerations for operators
"5G is an opportunity for operators to explore different pricing and bundle options for SMEs."
Operators need a 5G strategy for small and medium-sized enterprises (SMEs), but the incremental revenue opportunity is unclear and selling 5G to SMEs will be a significant challenge. This report looks at how operators should approach 5G in this segment. Instead of trying to generate a premium from 5G, operators should view it as an opportunity to rethink their approach and feed 5G into a more value-based approach.
This report provides:
- analysis of the challenges faced by operators in this market
- considerations for operators in selecting an approach and the conditions under which a '5G premium' is viable
- an overview and examples of current 5G strategies for SMEs pursued by operators
- recommendations on how operators should approach 5G in this segment.