Apple TV, Android TV Operator Tier and RDK-V: set-top box strategies for operators
09 October 2019 | Research
Strategy report | PPTX and PDF (6 slides) | Video, Gaming and Entertainment
"Operators have a range of potential set-top box options available to them (beyond in-house and vendor-proprietary solutions), each of which involves its own set of trade-offs."
Content aggregation and OTT partnerships are disrupting the role that pay-TV operators play in curating content, which is compelling them to revisit their set-top box (STB) strategies. Operators have a range of potential STB options and they must be clear about the implicit trade-offs associated with each solution before arriving at a decision.
This report provides:
- recommendations for operators about which STB strategy to pursue depending on business priorities
- an overview of the existing landscape of STBs from which operators can choose
- details about Android TV, Android TV Operator Tier deployments and Apple TV operator partnerships.
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