Monetising mobile data in the Gulf region: best practice in pricing and bundling
"Operators in the Gulf region should consider tariffs with more differentiation and flexibility that will appeal to the prepaid segment."
Telecoms operators in the Gulf Cooperation Council (GCC) have grown strongly over the last few years, due to high demand for data services supported by high smartphone penetration. However, they must maintain high usage among postpaid users and improve their monetisation of low-income prepaid users’ data usage.
This report provides:
- approaches that regional operators can adopt to stimulate usage and improve the effectiveness of data traffic monetisation, such as app- and time-based pricing, in addition to introducing low-speed, unlimited data allowances and sub-branding
- recommendations for data monetisation tactics in prepaid-heavy markets.