Enterprise survey 2017: ICT services for small and medium-sized enterprises
28 June 2017 | Research
Strategy report | PPTX and PDF (16 slides) | SME Strategies
"ICT services represent a significant growth opportunity for operators, but they are only winning a small share of this market at present."
Operators' interest in ICT services (including security, cloud and even pay TV) is growing, as many operators are currently facing flat or falling enterprise revenue. This report explores levels of adoption and interest in ICT services among small and medium-sized enterprises (SMEs), based on our survey of over 1000 SMEs across eight countries.
This report provides:
- data on SMEs' interest in and usage of various ICT services and operators’ share of this market
- data on usage of certain ICT services across different countries and verticals
- analysis of the correlation between customer satisfaction and likelihood of selling ICT services to SMEs
- recommendations for operators on how to capitalise on the potential of this market.