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Molotov's TV service: growth is driven by its mix of OTT live streaming, cloud DVR and unified search

Martin Scott Principal Analyst, Research

"TV and video offers from pay-TV providers, operators and FTA broadcasters may appear costly compared with universal TV services such as those offered by Molotov; these providers should replicate elements of Molotov's approach to compete."

The freemium over-the-top (OTT) video service Molotov is rapidly approaching 2 million subscribers in France, 1 year after its launch. Molotov unites the easy-to-use functionality of a Netflix-style user interface (UI) with a unified search across live TV and upcoming shows, cloud recording capabilities, as well as free and premium price tiers across multiple screens.

This report provides:

  • analysis of how Molotov's service innovates and, consequently, what has made the service so successful
  • fresh primary research findings about the French OTT video market and the services that consumers use there
  • guidance and recommendations related to how pay-TV providers, operators and free-to-air (FTA) broadcasters might learn from, and replicate, some of the key elements of Molotov's appeal.