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Operators must be innovative with their pricing models for LPWA

Michele Mackenzie Principal Analyst, Research

"LPWA pricing requires a different approach to IoT pricing; operators are exploring new pricing models to maximise revenue while creating value for enterprises."

Low ARPC and increasing competition could result in an unsustainable business case for LPWA connectivity. Operators will need to devise new pricing strategies to lessen the impact on connectivity margins while stimulating demand for LPWA.

This report provides:

  • recommendations for operators on strategies for LPWA pricing
  • examples of current operator LPWA connectivity pricing models and a comparison of operator pricing and new entrant pricing
  • an overview of best practice for LPWA pricing.