Smart home strategies: how operators can compete with OTT players
19 June 2018 | Research
"The mass-market adoption of smart home products has so far been driven by plug and play devices that come with one-off fees rather than subscriptions; this is very different to established operator models."
The investments being made in smart home and AI platforms by OTT (over-the-top) players are creating challenges for operators entering the smart home market. Operators will have to find ways to compete in a smart home market that is increasingly being shaped around OTT firms.
This report provides:
- an overview of the smart home strategies used by OTT players, along with their strengths and weaknesses, and their implications on operators’ strategies
- a discussion of the comparative assets of operators in the smart home market and proposes potential ways to utilise these to succeed.
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