knowledge centre

Smart home strategies: how operators can compete with OTT players

Michele Mackenzie Principal Analyst, Research

"The mass-market adoption of smart home products has so far been driven by plug and play devices that come with one-off fees rather than subscriptions; this is very different to established operator models."

The investments being made in smart home and AI platforms by OTT (over-the-top) players are creating challenges for operators entering the smart home market. Operators will have to find ways to compete in a smart home market that is increasingly being shaped around OTT firms.

This report provides:

  • an overview of the smart home strategies used by OTT players, along with their strengths and weaknesses, and their implications on operators’ strategies
  • a discussion of the comparative assets of operators in the smart home market and proposes potential ways to utilise these to succeed.