knowledge centre

Telecoms operator strategies for TV and video

Martin Scott Principal Analyst, Research

What strategies are leading operators adopting to invest in original content production and secure exclusive deals, and why are they doing so? What are the market conditions that make such tactics likely to succeed commercially?

How are video-on-demand (VoD) and linear content delivery changing in importance and what does this means for video revenue?

What are the pros and cons of investing in original content, and how can operators choose the right video content for their telecoms businesses?

Video presentation

Martin Scott, Principal Analyst and Head of Analysys Mason's Video Strategies research programme, discusses:

  • investment in original content and co-productions
  • changing consumer preferences and their impact on service take-up
  • the strategies that telecoms operators can adopt to differentiate their video services.