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Maximising the TV and video opportunity: capturing revenue growth through innovation – video

24 October 2019 | Research

Martin Scott Giulio Sinibaldi

Video and podcast | Video Strategies


Video presentation

Martin Scott, Principal Analyst, and Giulio Sinibaldi, Analyst, presented these slides at Analysys Mason's seventh annual invitation-only event in London on Thursday 3 October 2019. This event was designed to help operators and vendors to understand the key drivers and trends that are influencing the telecoms, media and technology (TMT) industry in Europe.

This presentation covers the following topics.

  • TV and video services still have the potential to provide revenue growth, but operators must compete to capture market growth. We explain the opportunities for operators around launching and aggregating OTT video services.
  • Subscription business models are well understood, but transactional, freemium and ad-funded models present further opportunities to diversify audience and revenue sources.
  • This session will include fresh insights from Analysys Mason’s Connected Consumer Survey 2019, our new European pay-TV forecasts and our latest strategy reports.