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Telecoms insights for Africa

Terry van Staden Analyst, Research
Karim Yaici Senior Analyst, Research
Giulio Sinibaldi Senior Analyst, Research
Stephen Sale Research Director, Consumer Services

"Welcome to Analysys Mason's newsletter for Africa, which provides insight into the telecoms market in the region."


Telecoms insights for Africa

This edition of Analysys Mason’s Telecoms insights for Africa features five articles showing our experts’ thinking on a range of topics that are relevant to operators in the region.

IoT for enterprises. The enterprise market in South Africa is growing only marginally and operators are reporting a mixed financial performance in this segment. This article looks at the growth forecast for South Africa, how operators are performing and where they are investing to find growth.

Increasing NPS. There is a clear demand for higher data allowances among customers in the Sub-Saharn Africa (SSA) region, and satisfaction with the allowance size is a strong predictor of willingness to promote an operator. This comment presents our survey results and discusses the drivers of customer satisfaction and how operators can improve their data monetisation.

OTT success. WhatsCall is consistently among the top-five OTT communications apps (by reported usage) in the Middle East and Africa (MEA), according to Analysys Mason's Connected Consumer Survey. The service uses an ad-funded model to enable smartphone users to make free off-net calls. This comment analyses the success of this app and provides some lessons for mobile operators in the MEA region.

Ecommerce. Safaricom's Masoko ecommerce initiative is a bold venture into SSA's nascent ecommerce market. Supported by our forecast for the SSA ecommerce market, this article discusses operators' opportunities in ecommerce, as well as the challenges that telco-led marketplaces have faced in other regions, and the potential role of global ecommerce players in SSA.

Customer experience strategies. This article draws on primary research from across 21 countries to highlight how different factors are perceived by customers. Understanding how and where these factors apply can help operators to better achieve their aims to be customer-centric, and can help to set expectations for investment decisions.