Aisha has extensive experience in developing and applying robust methodologies for data collection and benchmarking. She has worked on strategic advisory projects in a number of different areas, including enterprise software, fixed broadband, 5G and IoT, and has worked with both telecoms operators and technology vendors. Prior to joining Analysys Mason, Aisha was an Analyst at the UK Civil Service and at a local authority. Aisha holds a MA in history from the University of Exeter and a BA in history from the University of Oxford.