Bob is the head of Analysys Mason’s New York office. He brings over 20 years of experience in the areas of global market intelligence, corporate communications and SMB go-to-market consulting and research. He helps organisations to optimise their business performance by untangling the analytic complexities of big data, and improves sales and marketing effectiveness through precision-guided, customer-segmented acquisition programmes.
Bob has built brands and organisations, successfully launched products and services and assembled and managed high-performance consulting and sales teams. He is a trusted advisor to leading IT, telecommunications, financial services and FMCG brands.
He holds an MBA from Fairleigh Dickinson and a BA (Economics) from Upsala College.
SMB IT spending: latest insights from the SMB Technology Forecaster
The impact of COVID-19 on SMB IT spending: latest insights from the SMB Technology Forecaster
IT vendors and operators need to identify the SMB ‘super spenders’ to drive revenue growth