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Deepinder, Principal Consultant at Analysys Mason, has extensive experience helping global firms build profitable relationships with their business customers. He specialises in go-to-market (GTM) and customer acquisition strategies.

Deepinder is experienced in applying quantitative and qualitative methods in order to target high-growth market opportunities, to enhance the performance of distribution channels and to develop messaging for effective customer engagement. He has led a number of multi-country engagements involving market segmentation, customer journey, user experience, and sales enablement.

Prior to joining Analysys Mason, Deepinder held senior positions at AMI-Partners (acquired by Analysys Mason) and IDC/LINK, a leading consulting and research firm that focused on the personal computer, residential telecommunications, consumer electronics, and multimedia fields.

Deepinder holds an MBA in Marketing and International Business from the University of South Carolina and a Diploma in International Marketing from the Delhi School of Economics.