Inigo Barker is a member of the Consumer Services research team in London, contributing primarily to the Digital Services research programme. His main interests are in adtech, mobile financial services and digital healthcare. He has also contributed to various other programmes in the Consumer Services portfolio and he manages the multi-play and mobile handset pricing trackers. He has a BA in Classics from the University of Cambridge.
Digital economy initiatives tracker 3Q 2021
Access to first-party customer data and ad space puts operators in a strong place to explore digital advertising
Operator digital advertising: case studies and analysis