Inigo Barker is the lead analyst for the Digital Services research programme and a member of the Consumer Services research team in London. His main focuses are on digital advertising, digital healthcare and mobile financial services. He also contributes to various other programmes in the Consumer Services portfolio and he manages the multi-play and mobile handset pricing trackers. He has a BA in Classics from the University of Cambridge.
US and Belgian operators’ collaborative approaches to digital advertising provide a model for others
Operator revenue from digital advertising will grow to USD37 billion worldwide in 2027
Digital advertising worldwide: trends and forecasts 2022–2027