Joseph manages Analysys Mason’s global market sizing products and tools in the New York office. He leads a team of analysts and consultants in refining market research methodologies to develop market opportunity sizing and forecasts by region, business segment and channel. He specialises in analysing primary data, along with go-to-market insights across various IT solutions and their impact on digital transformation.
While at AMI-Partners (acquired by Analysys Mason), Joseph identified and expanded the tracking of new market segments and product categories to include in the firm’s market sizing and forecasting tools. He developed models to identify usage patterns and trends for global automation software, managed services and digital marketing across various industries. He also led multiple engagements that were focused on the customer journey, user experience and buying behaviour to drive strategic insights for clients providing technology-enabled business enhancement solutions. He authored and presented thought leadership papers on IT solutions used by clients to develop localised marketing strategies, channel programmes and global campaigns.
Joseph holds an MBA from the NYU Stern School of Business and a B.A. in economics from St. Joseph’s College.
Analysys Mason’s predictions for the top SMB technology trends in 2022
Vendors need to defend themselves from competition from new players targeting the micro-MSP market
Cisco can help SMBs to navigate uncertainty, but it will need to overcome hurdles to gain market share