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Swati Sasmal is a Consultant and Head of the Kolkata office at Analysys Mason. She plays a key role in managing a team of analysts in India and guiding them in various aspects of project execution. She also works closely with colleagues in the other Analysys Mason offices and has assisted with several global projects. Her key area of focus is SMB ICT research and she has experience of research within segments such as home-based businesses and large enterprises.

Swati has over 20 years of experience in management consulting, marketing research and business strategy. She specialises in managing custom consulting projects in India, and has also conducted research in Sri Lanka and Bangladesh. She works closely with the business development team on new client development, managing client relationships and identifying new project opportunities.

Prior to joining Analysys Mason, Swati held senior positions at AMI-Partners (acquired by Analysys Mason), GfK and Synovate India. Swati has a postgraduate degree in economics, specialising in statistics and econometrics. She has also completed a course in advanced computer programming and possesses a diploma in marketing management.