Palo Alto Networks: cyber-security vendor profile
"To generate more sales from the SMB market, Palo Alto Networks would need to change its strategy significantly; this seems unlikely in the short and medium term."
Palo Alto Networks is developing beyond a firewall company to offer a range of security products on top of the base firewall product. Its primary target market is large, global organisations. However, with its broadening portfolio and large distribution network, it is also selling to some small and medium-sized businesses (SMBs), especially at the top end of this market.
This profile provides:
- key data about Palo Alto Networks
- the company's strategy
- an analysis of the company's strengths and weaknesses.
Author
