Log in

Operators’ 5G FWA business offers should compete with fixed services on flexibility, not price

08 September 2020 | Research

Tom Rebbeck

Article | PDF (3 pages) | SME Strategies| Large Enterprise Voice and Data Connectivity

"Positioning 5G FWA to compete against fixed alternatives purely on price looks like a mistake; other features are valuable and can differentiate offers."


At least ten operators have launched 5G fixed-wireless access (FWA) products for businesses. This article explores how these offers should be positioned relative to competing fixed products.


Log in

Log in to check if this content is included in your content subscription.