Promoting new services alongside FMC in Europe: case studies and analysis

European operators that are promoting fixed–mobile convergence (FMC) are looking to expand the scope of their offers by introducing non-traditional services to their portfolios. Operators can improve revenue prospects and manage churn by introducing complementary services such as smart home solutions through their FMC offers.

This report answers the following questions.

• What are the key non-core services offered by converged operators across Europe?
• How are these offers structured and incorporated into telecoms convergence offers?
• How successful have non-core services been?

Company coverage

The following companies are featured in case studies.