Operator approaches to the SME market: case studies and analysis

This report analyses how seven operators are approaching the small and medium-sized enterprise (SME) market. It outlines the four different approaches typically pursued by operators, what each approach entails and what operators need to do to be successful in each approach.

This report provides:

• case studies on how operators are approaching the SME market and which approaches suit which types of operator
• analysis on the advantages and disadvantages of each approach
• analysis on what each approach entails in terms of products, sales and support
• discussion on the what operators should do to be successful in each approach.

The following companies are featured in case studies.