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Organic revenue growth strategies: case studies and analysis

06 October 2020 | Research

Inigo Barker

Case study | PPTX and PDF (21 slides) | Fixed Broadband Services| Mobile Services| Fixed–Mobile Convergence

"Successful operators are aware of the main drivers of consumer demand and have used pricing strategies to grow ARPU."


This report analyses the different strategies adopted by telecoms operators to grow revenue from their existing subscribers. It provides examples of operators that have managed to grow their ARPU/ASPU and outperform competitors in their respective markets.

This report answers the following questions.

  • What are the different approaches adopted by fixed and mobile operators to grow the revenue from their core connectivity services?
  • What are the different types of pricing options, and what are their advantages and disadvantages?
  • What is best practice in terms of data allowances, speeds and customer segmentation?

The following companies are featured in case studies.

Mobile operators Fixed operators
  • DNA (Finland)
  • KT (South Korea)
  • U Mobile (Malaysia)
  • Zain (Saudi Arabia)
  • TIM (Italy)
  • Comcast (USA)
  • Orange Belgium (Belgium)
  • Telecom Egypt (Egypt)


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