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Organic revenue growth strategies: case studies and analysis

06 October 2020 | Research

Inigo Barker

Case study | PPTX and PDF (21 slides) | Fixed Broadband Services| Mobile Services| Fixed–Mobile Convergence


"Successful operators are aware of the main drivers of consumer demand and have used pricing strategies to grow ARPU."

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This report analyses the different strategies adopted by telecoms operators to grow revenue from their existing subscribers. It provides examples of operators that have managed to grow their ARPU/ASPU and outperform competitors in their respective markets.

This report answers the following questions.

  • What are the different approaches adopted by fixed and mobile operators to grow the revenue from their core connectivity services?
  • What are the different types of pricing options, and what are their advantages and disadvantages?
  • What is best practice in terms of data allowances, speeds and customer segmentation?

The following companies are featured in case studies.

Mobile operators Fixed operators
  • DNA (Finland)
  • KT (South Korea)
  • U Mobile (Malaysia)
  • Zain (Saudi Arabia)
  • TIM (Italy)
  • Comcast (USA)
  • Orange Belgium (Belgium)
  • Telecom Egypt (Egypt)

USD4999

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