Connected Consumer Survey 2019: OTT communication services in the Middle East
15 April 2020 | Research
Survey report | PPTX and PDF (9 slides); Excel | Future Comms
"Smartphone users in the Middle East are less active users of OTT communication services than their peers in other regions, so operators may have an opportunity to launch new services."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East. In particular, it focuses on respondents' usage of over-the-top (OTT) communication services.
- identifies which communications apps are used the most in the Middle East
- highlights the pockets of growth that remain in the OTT communication market
- identifies which app features are used the most on communication apps
- discusses the ways in which consumers balance their use of OTT communications with that of traditional services
- identifies consumers’ preferred channels for communicating with brands.
Survey data coverage
The research was conducted between August and September 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the Middle East. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.
- Saudi Arabia
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Connected Consumer Survey
Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.
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