Emerging Asia–Pacific (EMAP) mobile network operators (MNOs) must do more to encourage postpaid migration. They need to better ascertain customers’ credit-worthiness, increase the appeal of postpaid offers compared to prepaid ones (for example, through cheaper entry-level postpaid offers), and be more innovative in tariff design and digitalisation.

This report provides:

• a discussion of the benefits of migrating customers to postpaid offers in terms of increased ARPU, increased yield (revenue per gigabyte) and reduced churn
• methods to better assess customers’ credit risks when considering offering them a postpaid contract, possibly including a subsidised handset
• ways to increase the appeal of postpaid tariffs relative to prepaid offers in order to maximise postpaid migration
• suggestions of how EMAP MNOs can modify their handset tariffs to maximise migration to postpaid contracts.

Postpaid migration can deliver important benefits to EMAP MNOs

Sample pages

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